As of April 1, 2014, Dyson has announced that the AB12 V hand dryer will receive a $350 price reduction. The white model will now retail for $749 and the sprayed nickel model will now retail for $799. This is an extremely interesting move that make Dyson and the V hand dryer very price-competitive with other high speed hand dryers. To purchase the AB12, click here.
I should note, this is NOT an April Fool's prank! It's the real price!